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Fabled

We created the beauty and wellness brand which promises to be your 'beauty best friend'. Bringing together unparalleled beauty expertise from Marie Claire, in the form of products, advice and stories, along with outstanding service, from Ocado.

Across digital platforms and its central London flagship store, we created a brand inspired by every flawless product, pearl of wisdom and unique story that passes through our hands. Designing an exciting online experience that gets closer to new brands through the Fabled Edit, and an unblemished retail destination that reinvents the shop floor with testing areas and fragrance rooms.

 

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