Festival of Britain
Southbank Centre’s celebration of Festival of Britain welcomed over 2.8 million visitors and played host to more than 3000 artists, including musicians, visual artists, dancers, authors, DJs and comedians, included Ray Davies, Tracey Emin, Lang Lang, Wayne Hemingway, Billy Bragg, Tony Benn and Zaha Hadid.
The campaign was designed to reference the typographic structure of posters from post-war Britain. Using a common style to advertise all of the Festival’s content, we were able to pull a richly varied programme together.
Redrawn from Abram Games’ emblem, designed for the 1951 Festival of Britain, the contemporary marque was simplified to work with the title, whilst trying to retain the subtleties of the original.
A key aim of the Festival, was to create a real sense of place along the river, and define the Southbank Centre's site as a true London destination. Working closely across departments, we designed wraps to flow around the site, carrying fun snippets of the English language, and identifying walk-ways and areas of interest.
To aid navigation, and inform visitors about the Festival, we designed a series of ‘welcome beacons’ which stood 6 metres high.