Shackleton outerwear brand
“It is in our nature to reach out into the unknown” Sir Ernest Shackleton
Luxury adventure brand Shackleton offers premium performance apparel and accessories. Inspired by polar explorer Sir Ernest Shackleton and supported by his descendants, this intrinsically British brand equips modern pioneers all over the world. Just six months after The Clearing created the new brand identity and positioning, Shackleton was stocked alongside billion-dollar businesses Moncler and Canada Goose in Harvey Nichols, resulting in a sales uplift of 30%. Guaranteeing that this iconic name would continue to inspire great endeavour is one of the most exciting projects our studio has worked on – and seeing explorer Scott Sears wearing the brand and unfurling a Shackleton flag at the South Pole on Christmas Day 2017 was a powerful reminder of the huge potential of this global brand.